VANJA PRIMORAC



EVENT PRODUCER            CREATIVE DIRECTOR





Contact

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I am an event producer and creative director on a mission to help brands and individuals create unique and meaningful experiences.

I believe that people want more from the events they attend. I take a multi-sensory approach to experiential design to create a deeper connection with audiences. Food and music are key elements in my work because of their power to bring people together, tell stories, and explore cultures.

My services include strategy, creative development, production, music programming, talent relations, and culinary partnerships. The role I play is tailored to each client’s specific needs. 

My varied projects include; The Overnightmare Experience for Peacock and Blumhouse, the Blink Twice movie campaign for MGM,  the 50 Years of Hip-Hop celebration for UMG, Sundance and SXSW activations for Vimeo, an elevated dinner party for Dominic Fike, a holiday brunch with Aloe Blacc for Feels Music, and immersive album launch events for artists through my creative studio MUSICTASTE.

Previously, I was a key member of the Artist Relations & Marketing team at Spotify, the Head of Music Innovation at UTA, and the VP of Artist Partnerships at Pollen.

I’ve been featured in Billboard, Muse by Clios, and the podcast Send Your Demos to Table Five.

To get in touch please email me. I’d love to hear from you.

–Vanja